Apple’s ‘Get a Mac’ ads win Grand Effie award
Apple’s “Get a Mac” campaign, created by Media Arts LabTBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last night at the Metropolitan Pavilion in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Results from the “Get a Mac” campaign included market share growth of 42%, record sales and cultural influence.
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