Napster, iTunes most recognized fee-based download brands
A new study from global marketing research firm Ipsos Insight reveals that the battle for mass market consumer awareness remains essentially a race between iTunes and Napster 2.0. Key findings of the study include: American downloaders aged 12 and older are nearly equally as likely to be aware of Napster 2.0 and iTunes on a top-of-mind basis (31% vs.
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