Tag: h264

Apple says that the H.264 codec, which will make its debut in QuickTime 7, is the future of video and will replace current technologies thanks to its adoption by standards organizations. “H.264 is the future of broadcast–it will replace the older MPEG technologies,” said Frank Casanova, Apple’s director of QuickTime product marketing. “Because it’s a standard there are no other encroaching technologies–nothing else out there really matters.

Apple today announced that the DVD Forum has ratified the H.264 Advanced Video Codec (AVC) to be included in the next generation High Definition (HD) DVD format. The H.264/AVC codec was jointly developed by the Moving Picture Experts Group (MPEG) and the International Telecommunication Union (ITU) and has been ratified into the MPEG-4 specification as the next-generation video codec. H.264/AVC is based on open standards and will ship in Apple’s QuickTime in an upcoming release next year. Read More