According to at least one analyst, the HP-branded iPod will quickly outsell Apple’s version of the popular audio device. “The expectation on the iPod is that HP’s version will probably outsell Apple’s version relatively quickly” due to HP’s broad distribution at electronics retailers, said analyst Rob Enderle of market research firm Enderle Group.
Read MoreHP and Apple announced today that the HP-branded iPod will be available in September. “HP has chosen iPod and iTunes as the best products to integrate in to our digital entertainment strategy,” said HP CEO Carly Fiorina. “We decided to wait for this amazing new fourth generation iPod, as it will offer our customers an even better experience.
Read MoreCarly Fiorina, Hewlett-Packard’s chairman and chief executive officer, has unveiled the new iPod-based HP device at the 2004 Consumer Electronics Show (CES) in Las Vegas. The “HP Digital Music Player” that was shown is light blue in color, sports an “HP” logo on the back, and is “the first and only one,” according to Fiorina.
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