Tag: ibc

Apple will have a “major presence” at IBC in Amsterdam next month, according to Macworld UK. IBC 2004 — Europe’s key trade show for media, video and broadcasting professionals — takes place at the RAI in Amsterdam Sept. 9-14. Approximately 45,000 visitors are expected. “Apple will have a large stand where it will be showing off its recently re-vamped range of professional digital-production apps — Final Cut Pro HD, Shake 3.5, Logic Pro 6, DVD Studio Pro 3 and Motion — for the first time at a major event in Europe,” reports Macworld UK.

Phil Schiller, Apple’s senior VP of worldwide product marketing, delivered a keynote speech on Saturday at the Okura Hotel in Amsterdam, Holland as part of this year’s International Broadcasting Convention (IBC). Schiller highlighted Apple’s professional applications and previewed a pre-release version of Final Cut Pro 4 that had been optimized for use with the Power Mac G5.

Apple has posted three photo galleries and a news roundup of third-party products from this year’s International Broadcasting Convention (IBC), which is taking place September 12-16 at the RAI Exhibition and Congress Center in Amsterdam, Holland.

Apple will be holding a special event briefing on the future of digital production at this year’s International Broadcasting Convention (IBC), which takes place September 12-16 at the RAI Exhibition and Congress Center in Amsterdam, Holland. The event will be hosted by Phil Schiller, Apple’s Senior Vice President of Worldwide Product Marketing.