iPod is ‘digital music’s Windows desktop’
Business 2.0’s Jimmy Guterman has an interesting concept on iPod bundling arrangements: “Since record companies are desperate for new means of distribution, shouldn’t they be looking for access to the iPod rather than just iTunes? It’s a classic bundling arrangement. Consider how software makers have pursued big deals to get on the Windows desktop because they know that preinstalled material gets the user’s attention.
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