iTunes, Napster top brands in online music
Global marketing research firm Ipsos-Insight has released a report stating that Apple’s iTunes Music Store and Napster 2.0 lead the pack in terms of brand awareness in the American fee-based digital music market. The study shows that “in summer 2004, American downloaders aged 12 and older were equally as likely to be aware of Napster 2.0 and Apple’s iTunes on a top-of-mind basis (20% each).
Read More