JapanConsuming: ‘Technology as Fashion’
The folks at JapanConsuming let us know about an interesting article published last month about Apple and the iPod mini in Japan. The article is based on an editorial in August issue of JapanConsuming and looks at how Apple is redefining consumer technology marketing as a fashion market and why this redefinition is ideally suited to the Japanese market. “More than 1,500 eager customers queued for the launch of a little music player called the iPod mini and the store sold out within a day,” notes the story.
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