London Apple Store ‘more like Gucci than PC World’
Karl McKeever, one of Britain’s leading visual merchandising consultants, says Apple’s London retail store offers the best overall customer experience he has found. “They are encouraging us to feel comfortable and confident with their products,” says McKeever. “If you go to an ordinary computer store, you feel inadequate. You feel you don’t have enough information. But here, it’s all about openness.
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