Rob Enderle of TechNewsWorld has written an article on Apple’s competitive advantages in the computer industry. “Where Apple really stands out is in marketing,” Enderle says. “The company simply seems to understand what will get people excited about its products, and then it executes on that vision.
Read MoreApple CEO Steve Jobs made Advertising Age’s 2003 Marketing 50, which identifies and profiles a select group of marketers “whose vision, drive and innovation are major milestones of the year’s brand success stories.” “Jobs this year becomes the first person to be named to Advertising Age’s list of leading brands three times. He’s made the Marketing 100 twice, as well as this year’s section, the even more selective Marketing 50. Not bad for a guy who never had a traditional marketing career. This year, Mr.
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