Wired: ‘Newton Nuts Show How It’s Done’
Albert Muniz, a marketing professor at De Paul University in Chicago, says that Newton fans have done a better job of marketing the Newton than Apple ever did, reports Wired’s Leander Kahney. Muniz is partnering with Roman Pixell of the Stockholm School of Economics to write a case study about the Newton community. “The fact they are having a conference now, six years after Apple discontinued the Newton, is remarkable,” said Muniz in the article. “It means the Newton will live on.
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