Tag: pepsi

As anticipated, Pepsi has purchased 2.5-minutes of airtime during this year’s Super Bowl to promote its second promotion with Apple. Pepsi is “currently shooting work that will focus on corporate branding in addition to spots for Diet Pepsi and a Pepsi/iTunes promotion,” according to AdAge.

Following last year’s 100 million song giveaway that kicked off at the Super Bowl, Apple and Pepsi plan this year to give away 200 million free downloads from the iTunes Music Store and 1,700 free iPod minis. “Starting at midnight on January 31, consumers will be able to look for codes under the caps of specially-marked 20-oz. and 1-liter bottles of Pepsi products for alphanumeric codes and a ‘Free song’ message, which provides one free song download from the iTunes Music Store.

Pepsi Canada has launched a new promotion in which it will be giving away one 20GB iPod an hour of every day until Christmas–a total of 2,016 iPods. The promo started on Oct. 3, 2004 at 12:00:01 a.m. and ends Dec. 25, 2004 at 11:59:59 p.m. ET. It is only open to residents of Canada. PIN codes will be available under the labels of specially marked Pepsi, Diet Pepsi, 7UP, Mountain Dew, Mug root beer, and Lipton Brisk iced tea. After acquiring a code, there are two ways to enter: text message by mobile phone or online.

An Apple representative said Wednesday that only about 5 million free songs have been given away through the Pepsi-iTunes promotion — a lot less than the 100 million songs that could have been redeemed. “We had hoped the redemptions would have been higher,” Katie Cotton, Apple’s vice president of worldwide corporate communications, told CNET News.com. Consumers with winning bottle cap codes have until Friday to redeem them. Read More

Even though the Pepsi/iTunes commercial hasn’t yet aired today, Apple has already updated its teaser page for the promotion with official rules, a FAQ, a redemption link and other contest details. In addition, Apple has added a “Redeem Song” button to the main page of the iTunes Music Store (iTMS) that allows you to enter your bottle cap code quickly and easily.

About 20 teens sued by the Recording Industry Association of America (RIAA) for unauthorized music downloads will appear in Pepsi’s upcoming Super Bowl ad, which will launch the 100 million song iTunes promotion on Feb. 1. The ad identifies the teens as a “few of the kids sued for downloading music free off the Internet,” according to USA Today.

The iPodlounge notes that Lajo, the designer/manufacturer of exo silicone iPod cases, has announced that Pepsi recently purchased 600 indigo exo cases in its company colors for “a major give away to be announced soon.” Apple and Pepsi have already announced that they will give away over 100 million free songs from the iTunes Music Store beginning February 1, 2004. Read More

Mike Langberg of the Mercury News points out some irony in the upcoming iTunes promotion between Apple and Pepsi: “One afternoon in March 1983, Steve Jobs, the brash 28-year-old founder of Apple Computer, stood on a Manhattan rooftop terrace overlooking the Hudson River.

The LA Times is reporting that Apple is expected to announce today a promotion deal that would give Pepsi buyers free songs from Apple’s iTunes Music Store. “Sources said the unveiling of the pact with PepsiCo Inc. was timed to coincide with today’s release of a Windows-compatible version of Apple’s iTunes… The sources said Pepsi was expected to craft a multimillion-dollar ad campaign around the music store, which charges 99 cents for each song…