Tag: sfapplestore

San Francisco Chronicle columnist John King has a problem with Apple’s new flagship store in San Francisco’s Union Square: “Apple computers defy expectations. The company’s innovations keep slow-moving rivals like Microsoft on edge with products that come in a mind-bending array of colors and shapes. So why has this bastion of creativity dropped a windowless box two blocks from Union Square?

The New York Times has published an article (free subscription required) by Christopher Hawthorne today about last Saturday’s opening of Apple’s new retail store in San Francisco’s Union Square. In particular, the article investigates why Mac fans get so excited about these store openings—waiting in a queue for days in some cases to be first in line. “For some Apple fanatics, apparently, the queue’s the thing,” writes Hawthorne.