Sony to take on iPod with PSP
At this week’s UBS Media Week Conference in New York, Andrew House, executive vice president of Sony Computer Entertainment America, said he plans to take on Apple’s iPod by getting the Playstation Portable (PSP) in the hands of consumers as a gaming device and then use it to market music and video. The handheld gadget, which is expected to make its US debut in Spring 2005, uses a proprietary Sony storage disc format that can store about 2GB worth of content.
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