Tag: switch

In an apparent attempt to revitalize its Switch ad campaign, Apple has just posted a request on its Web site for “New to Mac” stories. “If you’re a PC user who’s recently bought a Mac, we’d love to hear from you. Let us know what made you get a Mac instead of a PC,” reads the message. “Did you fall in love with your iPod and then buy a Mac?

Errol Morris, the documentary filmmaker who produced Apple’s Switch ads, has posted several never before seen commercials on his Web site in QuickTime format. Morris offers up Switch ads featuring many average Mac users, in addition to more famous ones like rocker Perry Farrell, comedian Wanda Sykes, cartoonist Daniel Clowes, and comedian Will Ferrell. Members of the Ellen Feiss fan club will be happy to find out that Morris has also posted a new spot featuring the teenager.

Apple may have pulled the “Switch” commercials from its Web site, but the company is still adding new stories from real people who have upgraded from PC to Mac. This round of switchers includes a DJ who now uses iTunes, a videomaking mom who’s saving for a Power Mac G5, an astrophysicist, and more.

Jeremiah Cohick, the 19-year old star of an Apple “Switch” ad, has posted his thoughts on why the campaign is indeed working. “Apple’s former hardware tradition of being overpriced and underpowered was broken last year,” writes Cohick. “The current product matrix is competitively priced when compared to Dell and Hewlett-Packard systems… Switch has not failed. Switch is part of an overall growth plan.

Apple has added new “Switch” stories from real people who have upgraded from PC to Mac, with submissions from a musician who wrote a musical score on a train, a German lawyer, a sculptor who lost patience with her Dell, and more.

Apple has added new “Switch” stories from real people who have upgraded from PC to Mac, with submissions from an ISP executive who’s switching to Xserve and Xserve RAID, a mainframe systems architect, a designer whose homebuilt system with five fans sounded like “RoboCop,” and more.

Apple has added new “Switch” stories from real people who have upgraded from PC to Mac, with submissions from an executive at a Fortune 200 company, a TV crime show writer, a mother who’s bicycling across the country, a law student/entrepreneur, and more.

Apple has added new stories from real people to the “Switch” section of its Web site, with submissions from a granddad who switched back to Mac at age 90, a teacher who named her iBook “Gandalf the White,” a surgeon who uses .Mac for his office and satellite offices, and more.

Apple has added new stories from real people to the “Switch” section of its Web site, with submissions from a guy whose Dell Laptop melted, a filmmaker who sleeps with his PowerBook G4 so he can write down ideas in the middle of the night, a father who made a magic slideshow of his son, and more.

Drew Hamlin of Vizspring Software today released Switch 1.0, a new freeware application that lets you play, download, and manage “Switch” ads from Apple’s Web site with a simple and intuitive user interface. The application has two modes, for viewing both local and online ads. You can download ads that you don’t have and even read each Switcher’s personal story right from the application. Switch 1.0 requires Mac OS X and an active Internet connection. Read More

Apple has added new stories from real people to the “Switch” section of its Web site, with submissions from a wife who got a Power Mac G4 and 22″ Apple Cinema Display for Christmas, a regional manager for the largest car wash chain in America, a man who’s counting down to zero PCs, a math student, and more.

Apple has posted yet another new “Switch” commercial, this time featuring high school student Alex Schoknecht. In the ad, he discusses his recent Mac purchase after having a troublesome time with his father’s PC, noting that “it couldn’t work for three days straight without something going wrong.”